Find Your Niche + Name Your Biz
Find your lane. Find your name. Start like it's real — because it is.
The exact worksheet IECs use to go from "I guess I just do college stuff?" to a real niche statement and a business name they're not embarrassed to put on a business card.
Gimme the worksheet!
You'll want this if...
- You've said "I help families with, like... college stuff" out loud and immediately hated it
- Every business name you've brainstormed sounds like every other consultant's ("Bright Path," "Ivy Bound," you know the ones)
- You keep waiting to have it all figured out before you tell anyone what you do
- You've got a notes app full of half-ideas and zero decisions
- You know getting specific would help you get clients faster — you just haven't sat down and done it
- You want a name that still makes sense five years from now, not a placeholder you're already tired of
Here's the thing nobody told you...
You think you need this perfectly figured out before you start. You don't.
Fifteen years ago, "consultant" was enough of a niche on its own. Not anymore — generic advising doesn't sell, specificity does. But here's the part that actually gets skipped: most consultants revise their niche statement within the first six months, once they've worked with a few real families. This isn't a life sentence. It's a starting point.
And "specific" isn't the scary word it sounds like. One IEC narrowed all the way down to North Carolina students and schools — nothing fancier than that — and filled her roster faster than she ever had, at the best rates of her business. Not because the niche was clever. Because it was clear.
You don't need the perfect answer. You need an answer, so families can say "I need to work with this person" instead of "I need to work with a consultant."
What you get
Stop sounding like every other consultant in their inbox — start sounding like the one they were looking for.
- The Niche Discovery Worksheet — 6 guided questions that dig past "I work with families on college stuff" to what you're actually specialized in
- The Full Niche Options List — every lane broken out by student type, academic interest, school type, and geography, so you're picking from real options instead of staring at a blank page
- The Word Bank — 6 themed word categories (Guide/Mentor, Discovery/Clarity, Confidence/Growth, and more) built to help you avoid the generic name trap, not fall into it
- The 10-Name Brainstorm Sheet — quantity first, judgment later, so you actually get unstuck
- The Availability Checklist — the exact steps to check your top names on Instagram, as a domain, and in a plain Google search before you fall in love with one
- Your Final Niche Statement + Name — a fill-in-the-blank template that turns everything above into one clear sentence and one locked-in name
Normal Price: $37
Back-to-School Sale Price: $17
One sitting. One worksheet. A niche statement and a business name you actually feel good about — instead of another half-finished idea in your notes app.
